How to create success with ‘the power of one more’

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01:09This is Alex Kleanthus, and today we're talking with Ed Milet. He's a seasoned entrepreneur. He's a best-selling author. He's a global speaker. He's the host of the Max Out podcast, and he has a following of more than 3 million people on social media. And today we'll be talking about his latest book, The Power of One More, which outlines his approach to reaching excellence in every part of your life. Hello and welcome, Ed. It's good to see you. I think I see my other book in the background over there by your right shoulder. Is that my other book? That is the other book. That is Max Out Your Life.

01:41Well, The Power of One More is the one that I'm most fired up about. So thank you for that intro and thanks for having me. Yeah, it's a pleasure. But let's get straight into it. What do you mean by the power of one more. It has two meanings behind it, you know? Yeah, it has two meanings. I'll give the answer to you as quickly as I can. One is that I think there's, you know, people have this issue where they think people don't have vision in their life. And I don't think that's true. I think most people have vision. If I said, do you want to be happy or sad? You'd say happy. What's your vision? Rich or poor? I probably want to be rich. Help a bunch of people or make no

02:13contribution. I want to help a bunch of people. So people have a vision. The issue is they think they're further away from their dream than they are. And because they have this belief system, they perpetually create a pattern of their life where they keep it that far away. But what if that's a great lie? What if changing your life is not 20 years from now? What if it's the great lie of our lives that we all buy into? And what if the truth is you're one meeting away, one decision away, one new thought, one new relationship, one new emotion, one new book, one new podcast away. And that's the truth. I coach some of the top people in the world. I've become pretty successful

02:46myself, you might say. And I can tell you that I'm a series of one more decision. So that's the first premise. You are one away from changing your life. There's lots of examples of that, including me. The second one is that there's a power in trying something one more time. And in the book, I give various, you know, very detailed strategies about your mind, about time management, leadership, about influence, about equanimity, which is peace under duress. And that came from the fact that my father, I was raised by an alcoholic and my dad finally tried to get sober

03:17one more time. I'll never forget it. We're driving in the car. He was crying. He said, Eddie, I'm going to try to quit drinking one more time. And he did. He said, I'm going to give it one more try. And it worked. And then when he got sober, I said, daddy, are you never going to drink again? And I'll never forget it, man. He said, I can't promise you I'll never drink again. What I can promise you is I'm not going to drink for one more day. And that power, that ended up being the rest of his life, one more day at a time. So many times when I wanted to quit as an entrepreneur, I'd call my dad,

03:50Dad, I'm broke. I don't have any money in the bank anymore. Everyone's quitting. My dad said, hey, you don't have to decide you're never going to quit. You're not going to quit forever. Just don't quit for one more day. And that power of one more both ways has changed my life and millions of other people's lives. so where do you think are the obvious places for people to think about the one more thing you know that most people are trying and it's like really hard or it's really easy but they don't think about it you know but yeah i talk about in the book i i use the matrix the movie

04:24the matrix is the example because if you live an expectation of something or belief in it you'll see things you don't see this is not like rah-rah or foofy stuff there's a part of your brain called the reticular activating system. It's your filter to the world. It reveals to you what you believe to be most true or what you expect. And so when you have this expectation, there's a one more meeting, there's one more relationship. I'm one more person away from my dream marriage. I'm one decision away from a business going from flat to exploding. Your reticular activating system sees things that were always in your peripheral, but it blocked before. It hears things, auditory

04:57conversations that were going on around you before that you were missing. It actually can touch things. It's a fact. It reveals your matrix to you. That's the separator. And if you ever wonder whether that's true or not, it happens every day in our lives. If you've ever been on an airplane and there's kind of a couple fighting three rows behind you, but they're not talking that loud, but all of a sudden their conversation is very interesting and important to you. Isn't it odd that you could auditorily hear their conversation over the other noise on the airplane? Or if you walk in a room, it's crowded. But in my case, someone says, Ed, I could hear my own name

05:30audibly over the rest of the room because it's important to me. One more example I'll give you, since there's a power or one more. I just bought a Tesla. Love that, by the way. That's awesome. I just bought a Tesla. And I don't even like them, to be honest with you, but I love what Musk is doing. He's a disruptor. So I buy this Tesla. And I'm telling my wife everywhere we drive now, babe, there's a Tesla. There's another Tesla. There's three lanes over other side of the free one. I'm like, babe, that was a white Tesla. She's like, what is wrong with you that you see these Teslas everywhere. I said, babe, that's the reticular activating system in my brain.

06:02Those Teslas were always there, but now they're important to me. And so I see them. We've all experienced this when we bought a new car or a new pair of shoes, or maybe a watch. All of a sudden, you see other ones everywhere. Last example, if you're a man or you're a woman, but you're single, let's say you're a single man and you like, I'll make it up, brunettes, let's just say. You can walk in a room of 200 people with about three minutes. That man can tell you where all eight brunettes are, can't they? Right. And this is true for everybody. What's important to you is revealed to you and your vision.

06:35And if it's not, you'll be oblivious to it. And that's why you're missing things in your life. You've not programmed your RAS and your matrix. And so it's not complicated. And I give you some very basic techniques in the book that will completely change your life to do it. So it really starts with a vision of your life. Is that right? So it starts with vision. Or does it also start with just like, look, I should just go to the gym. I'll do it today. I think making decisions is powerful, but I do believe that just beginning to live with more intention and more clarity.

07:10You know, when my dad was dying, I taught my dad the visualizations that I teach, and they're very simple. By the way, everyone listening and watching this, you already visualize just what you do like I used to do. I visualize what I'm worried about, what I fear, what my problems are, and I see them everywhere. and so my dad when he couldn't golf anymore we both play golf and we're both not very good but I loved playing golf with my dad and when my dad was in the hospital I taught him to visualize and my dad would be in the hospital every day and he would play all 18 holes of golf with me

07:41and I would call him man I'd call him you know because it was during COVID so I had to sit down in the parking lot I couldn't even go see my dad and I'd call my dad and I'd say hey he was breathing I said how'd you play today goes oh lights out I shot 68 you know and I'd be like how'd I play He's like, terrible. You shot 94. But I taught him to visualize. So that's part of it. And then the other thing is sometimes in our life, we just have to get our body moving. Just like just get moving. Just take an action. Just take a step. Most people, this is what I found out.

08:12What separates someone who wins and loses? Because the separation is very small. People that have a hard time winning have a higher threshold of how prepared they think they have to be before they'll jump in and take a step. the successful people have a lower threshold of what they think they have to know or how good they have to be to step into the unknown. And until you reduce that threshold of, okay, I don't know everything, I'm probably going to mess up. I'll give you an example. I just bought an island and there's a bunch of horses on this island. This is no joke. This just happened today.

08:46Congratulations, by the way. That's like a kind of a name drop thing, but I don't mean it to that reason, I say this to you because I know nothing about horses, right? And just today, no joke, I called randomly out of Google. I said, hi, my name is Ed Milet. I know nothing about horses and I want to learn to ride horses. The lady goes, is this the Ed Milet? You got to be kidding me. Oh my God. Prove it's you. And I said, it is me. I swear. Don't you recognize my voice? She goes, where do you work out? And I named the gym I work at out. She goes, I've met you there. I know it's you now. But I am tomorrow, brother, going to go learn to ride horses. I'm 51 years old. I've never

09:22been on a freaking horse in my life. But my threshold of how much I need to know before I'll take action is much lower. I'm going, I'll learn as I go. That's the difference. Yeah. And that's something which I wholeheartedly agree with. I see successful entrepreneurs are successful because they would just take an action, just that next step. What's that next small little step forward because i think so many people focus on what's going to happen you know

09:5220 steps and it's like well it's probably going to change next isn't it like it is next one and whatever you whatever you believe in i believe i'm a christian but whatever you believe in i believe in the quantum field i believe in energy as well you believe in the universe whatever you believe in listen to me when you get into these spaces there's something that happens when you step into the unknown that all of a sudden is revealed to you what you need to do next Anybody that's a parent, did you have a complete manual for all the years of your kids? I remember my wife handed me my son the first time. I'm like, I don't even, how do you feed one of these things?

10:25Where do you wipe them? You know, I didn't have 20 years worth of data. Well, now both my kids are in university. I figured it out as I went. Think about cars. What if Henry Ford, when he started Ford Motor Company, said, hold on a minute here. Why would we make these cars? I don't even know where we would sell them. There's no dealerships. who's going to fix them there's no mechanics because there's no freaking cars right like what if he thought about every single step that he didn't know steve wozniak's a dear friend of

10:55mine he founded a little company called apple with this other guy named steve jobs it was a board company they didn't know what a mac was then they had no idea about an iphone they didn't have the vision for that then things stacked up over time and exactly what you said it changed and morphed and they stepped into the new spaces. This is what great people are willing to do. Whereas the average go, I have to have all 20 steps figured out. The truth is, even if you had them figured out, you're not going to use all 20 because technology, market, timing, pandemic, whatever it might be is going to change things.

11:26You have to be resilient when you get into the space. I really like this. And I've got so many things that are going through my head. So I'm going to try and structure them into something that's good for the listeners and the viewers, right? I think the first one, what do you say to this thing that they say where it's really important to focus and entrepreneurs spread their focus so much right so if I literally took this on board I would do a one more thing in a lot of different areas versus should I focus on the one area and you

12:02know just focus on that and just do that just one more time right because it's like it how do you choose the places to do one more in or at? I believe less is more. So there's this adage out there in the entrepreneur space that's just, it's a fact that's not true. They say millionaires have multiple streams of income. That is a fact, but it's actually not true. And let me tell you what I mean by it. Once they became millionaires, they developed multiple streams of income. But most people became millionaires by being great at one thing first. They built one business,

12:35one company, one thing, they got great at that. Human beings have much more capacity than they realize if they become obsessed and focused in one area of their life, one area, attack it, all your energy, all your resources, all your focus, all your intention at that, and get great at it. And that is how I believe you become a catalyst in life for anything. I think the dispersion of your energies to too many places reduces its impact. And so I would say become great at

13:06something, one thing. For me, as an entrepreneur, this may sound really anecdotal or silly, but I had to get great in my body. You go, what in the world does that have to do with entrepreneurship? Everything. I needed the energy. I needed the confidence. Working out, eating right, drinking the amount of water I needed to. Also, with things I could control. There were so many things as a young entrepreneur, I couldn't control the market. I couldn't control whether someone necessarily bought from me. I couldn't control all of that. I could control what time I got up.

13:38I could control what time I got to the gym, when I worked out, if I went on a walk. And self-confidence is built by keeping the promises you make to you. You make to you. The power of one more is this. Look, I've been teaching this about confidence forever, and everybody's copied it. And I don't know if I said it first or whatever. It doesn't matter. But getting confidence is keeping the promises you make to yourself. In life, we rarely get our goals. I write about this in the book, even though I have a whole goal setting chapter. We will ultimately always get our standards. Always.

14:10And so if your standard is you don't keep the promises you make to yourself, you will have no self-confidence. If your standard is I keep the promises I make to myself, you're going to develop really good self-confidence. But listen to this. If the standard becomes a little better than that, I keep the promises I make to myself, but I do one more, you become superhuman. So if I say I'm going to make 10 contacts in a day in business, I keep that promise. I have self-confidence. If I consistently do 10 plus one more, I become superhuman. If I say I'm going to do 10 reps on the bench in the gym, I do that,

14:42I build self-confidence. If I do the 10 reps plus one more, I become superhuman when you stack that up. If I say I'm going to tell my daughter I love her every single day and I do it, I'll build confidence. If I tell her that and I do it one more time, I build superhuman confidence. So the power of one more. The difference between winning and losing is so small. It's almost too scary to talk about. And I know what the difference is now. It's one more. It's one more. 30 minutes on the treadmill. I haven't done 30 minutes or 45 minutes on a treadmill in 30 years, but I've done a lot of

15:1431s and 46s because it's one more. And I changed the standard. I changed my life. that's really interesting and i like the conversation about focus because it's the same thing i mean i've seen a lot of successful entrepreneurs a lot of my friends and they built their wealth or their success from their first business they put everything into that first business and then over time maybe they started to spread it out a bit more but but way way later in

15:47the game like 10, 15 years later, you know? Yeah. It's, it's, uh, I built, I have 23 businesses right now. I only have the other 22 because of the one I got great at one and I became wealthy. And I'm just going to tell you this idea that, well, I'm in this business, this business, and this business, one of them is going to hit. No, they're not because you're competing against every day in that industry, against someone who's obsessed in that industry, innovative in that industry, focused in that industry. That'd be like saying, I'm a professional cricket player,

16:21or I'm a professional football player, but I also play the piano at nights, right? And I'm a biochemist. You're going to get on a football field and compete against me? Are you out of your mind? That is insane, right? And so the same thing in business. Here's a concept that I was told a fair few years ago, and it was from a management consultant who was at McKinsey, right? And he said, it's funny because in business, if you put everything in business, it's seen as a workaholic.

16:53But in every other venture or pursuit across the world, sport, art, you know, people are applauded for putting everything into that. Yes, what is your perspective on putting everything into business and that being seen as being a workaholic of sorts? compared that to say for example at Jordan or Kobe who just put everything into it and now they're seen as the best what's your perspective on how much to put into it and is it a bad thing

17:23if you put everything into the thing which you are trying to achieve I get I get asked this a lot like balances you know what if you're here's the thing it's it's the premise is false by the way I knew Kobe Bryant okay Kobe was also became eventually a great father he's a great businessman man. I believe Kobe won an Oscar or a Grammy award. My gosh. So he wasn't just a basketball player. What he was, he developed the habits of greatness. In the book, I have this term I use, I say extremity expands capacity. Doing things to the extreme expands your capacity to grow.

17:58I had John Maxwell on my podcast, great thought leader, leadership guy. And he said, Ed, my capacity to grow is greater in my 70s than it was in my 40s because I've expanded my capacity. I think that when I'm crushing it at work, I'm a better father. When I'm failing at work, I ain't that great of a dad at home. I can tell you this, when I'm slaying it in the gym, I bring an energy and a strength and a confidence to my business so that gym does not rob me from my business. My business does not

18:32rob me from my family. It's a false premise that's been shoved down our throats the last 30 years and self-help and whatever the movement is, that if I'm doing really great in one area, another area must suffer. I am one man, you are one man or woman, you are one human being, and you should be growing in multiple areas. Now, can you get delusional where you're just 90 hours a week at work and your family's suffering? Yeah, and guess what? You're not as good at work as you would be had you had a little bit more family time. What I don't agree with

19:03is building three or four businesses at one time. Any more than I agree that you should be building three or four families at one time. That's insane. And so I don't think crushing it in one area means that somehow there's a finite amount of time or energy. That's just a flawed belief. When I'm crushing at the gym, I'm way better in business. And when I'm not, I'm worse in business. And when I am lazy at the office, I'm telling you, I am not as high impact and loving as a father. So I believe one area magnifies the other. Yeah, I mean, that's something I've been doing for the last three or four months is I started, well, I've been following Andy Frisella and his 75 hard program.

19:42I've tried it so many times, but I haven't really kind of hit it yet. But I have started to integrate parts of it. And the first one is exercising every day. So I started one day and I said, cool. Okay, so I'll do the following day and I'll do the following day. And after a while, it was like 30 days in a row. And I was sharing it on Instagram. And then everyone started going, wow, how consistent are you? And I was like, all right, I'll do one more. I'll do one more. And now all of a sudden, because I was doing one more every day, now all of a sudden it's a habit. So what's interesting is the one more becomes a habit.

20:14And that's a really interesting approach. And then that's what helps you become superhuman, right? It does. And that habit becomes a standard. And now it's ingrained in you. Like, I balance with you. I've been working out for 30 years. And I'm not probably training as hard right now, if I'm being really honest, just being vulnerable as I have most of my life. And I think it kind of shows. But I still train five days a week. Be like I trained today. I worked out today. It's like it's like it's kind of like I brush my teeth every morning. I work out every morning. Now, when I was starting, I was like, I'm going to go lift all this heavy stuff early in the morning.

20:50I want my coffee. I want to stretch out. You know, I'll do it after work. But now that I've done it, it's reflexive. Your brain wants to develop habits. The way your brain works is it's trying to conserve energy. So the more stuff it has to think about, the more it wears down. So it's trying to build a habit. The truth is, if you don't work out every day, you've built a habit of not working out every day. If you don't get up at the same time every day, you've built a habit of not getting up at the same time every day. So you already have a habit.

21:22You're already great at doing habits. the question is is do they serve you and if they don't be aware of them and then typically it's probably about 30 days roughly that something begins to become reflexive and the brain goes I don't need to think about this anymore you got to go through the 30 days of thinking about it though that's the rub will I go the 30 days of negotiating it because that's what you're really doing do I really want to go work out I don't know if it's worth it it's raining outside you negotiate but eventually you stop negotiating with yourself and you just do it because it becomes

21:52habitual and when the negotiation's gone you're a free person yes one of the things which i like from 75 hard program as well is that um you have to work out outside like at least once a day yeah even if it's raining so now i actually prefer to walk in the rain because it kind of makes me feel like i'm doing something that other people are not and i think there's this psychological strength that happens if you just keep trying you know you said you just nailed it you said

22:23the ultimate sentence I you just said the ultimate sense I just want to acknowledge something you said there growing up I uh really struggled with my self-confidence I was small I'm not particularly smart I come from an alcoholic family there's a lot of shame that comes with that you know and And I have to tell you that I started to be doing things that other people weren't willing to do. And I remember saying to myself, you know what, I may not be the biggest or the smartest, and I don't have a great family, but I am doing stuff nobody's willing to do.

22:56And long term, I'm going to get things most people aren't going to get. And my self-confidence came to that. I think it's not only important, brother, to do those things, but to say it to yourself exactly. See, doing the thing other people are willing to do is great, but it only makes a deposit in the confidence bank if you acknowledge it to yourself. You got to do both. And so that's what's cool about being outside. You're like, no one's crazy enough to be doing this right now. I'm going to get something other people aren't willing to get. And that's a huge. It's where my confidence comes from. It's where it comes from.

23:28It's like I am doing stuff. I'm doing it right now. I'm 51 years old. I've got hundreds of millions of dollars. I've done over a hundred podcasts about my book. And I know most authors aren't willing to do that that are startup authors who care about the money from their book. I'm giving away all the money from my book, but I'm, I have the number one business and personal development book in the world in 2022. It's number one, not third, not second, not pretty good. Number one, why? It's a great book. It's revolutionary and groundbreaking. And I've worked my ass off to promote it.

24:03I'm doing stuff most authors aren't willing to do and I don't need to do it, but it's my standard now. So I don't have to think about it. It's a habit. Yeah. I think that's a great example. And for myself, yes, I have a stutter. And so I was like, should I start a podcast? I always thought I should start a podcast, but I've got a stutter. So that's pretty bad or pretty hard, not bad, but hard. And how do I even talk if I can't talk? And so, but I said, no, It's something I want to do. It's scary. So the fact that it's scary means that I want it in some way.

24:36Like I'm not scared about the kitchen chores, right? I'm not scared about that. But if I've got fear, there's something that I want on the inside. And the fear is holding me back because of some insecurity. And I just started and I just kept going. I did one more. I did one more. I did one more. I did one more. And I was like, after a while, it's been three, four years now. It's an award-winning podcast, but it all started because I had this fear. I wanted to do it for ages and I just started.

25:07And then once I started, I just kept going. And so it's just, I think fear connection to the thing which you are scared of doing means that you want to do it. So maybe there's a place there to start because you wouldn't be scared otherwise, right? Like, is that a true statement? By the way, congratulations for that. And yeah, in the Max Out book, I wrote about this thing called the butterflies, and I was just talking about this I interviewed a guy a comedian named Dane Cook yesterday and he and I were talking about the fine line between anxiety and excitement and and I call that

25:39butterfly feeling all the great things in our life do you know what I mean I say but like in high school if you had a date you get those butterflies or like before a big sporting event you get the butterflies right to me most people feel those butterflies fear they're like oh I need to avoid it me when I get those butterflies they go oh something great's about to happen It's like the universe is signaled to you that something special is on the other side of these butterflies. And so I love that feeling. And it's an indicator to me to do it. Do it when I get those butterflies.

26:10There's a difference between the butterflies and like, you know, jumping off a cliff. That's a different feeling altogether. But what you just said is so profound because here's why it matters that you've done this. And everybody needs to remember this. The very things in your life that you think disqualify you from doing something or becoming successful are the very things that actually qualify you to do it. In life, you are most powerfully positioned to help the people or person you used to be. So if you used to be afraid of something and you've powered through it and you no longer are,

26:44you're positioned to help all these people with fears. If you used to be broke and now you got a couple bucks, you're powerfully positioned to help broke people. If you used to be a broken person like I was, and you're no longer quite as broken, you are qualified to help broken people. And so that's why growth in life matters so much. Once we grow out of something or through something, we're now in a position to help all those people who struggle with the same thing. So the very thing you think holds you back, this is what's crazy about life. I'm disqualified

27:14because I stutter. I'm disqualified because I don't have a college degree. I'm disqualified because I had a bankruptcy. I'm disqualified because I had a divorce. I'm disqualified because I don't have confidence. I'm disqualified because I'm whatever. It's the very thing that would qualify you to be great at it when you get to the other side because you're going to have all those people who struggle with the same thing. It's awesome. Yeah, Seth Godin I think was the first person on the podcast I was speaking about my stuttering and said well actually yeah, people think that just because they can speak well that they should have a podcast but actually having a stutter

27:45it makes you more empathetic you care more you try more it's more involved and what was interesting about that like is like this example of like fear and the benefits of all the insecurities and how somebody compensates and that compensation but the opposite of your insecurities there's a strength right and there's a strength in that and so but you don't get to see it without action and so what I like about the book is it's because there's so many people right and there's a concept out there, right? I have an idea. Okay. And now what? Right. Because everyone has an idea,

28:20but it's about the steps that somebody takes. Right. And that's the part which I like about the book is that yes, it's thinking and yes, it's vision, but it's all action. It's one more action, right? It's not another idea of the thing I'm thinking about doing. It's like- Your ability to execute on your life. It's your ability to execute in your life. Execution. And And so if I have a criticism of my book, I will tell you that it may be too many strategies, too much information. It is not like a, look, I even say this in the book.

28:52It's sitting right over here. I could go, I'll show it. Watch. I have two books here that I think are the two best personal development books of all time. And I just mean this. Think and Grow Rich and The Power of One More, my book. And I love Think and Grow Rich. I just told you it's my fave other than my book. There's one challenge with it. you don't just think and get rich. You got to do stuff. You got to do stuff. And the what do I do is the thing most people struggle with. And what you just said is totally correct. You can think

29:23all day long. You can have an idea all day long. It's your ability to execute on it. In fact, most entrepreneurs didn't even come up with the idea. Netflix didn't come up with the idea. Blockbuster did, and they didn't execute with technology. And now they're closed. And Netflix, even though they're struggling now, birthed an industry. Netflix's problem is they didn't innovate. And now Amazon Prime and Apple and Roku and all these other guys are coming along going, all right, we got you now. We're out executing you, right? Apple didn't create the iPhone. They created the iPhone. They didn't create the phone, the telephone that had technology on it.

29:57They just out executed BlackBerry. And I remember, I don't know if you're old enough to remember this. I had a BlackBerry. I'm like, I will never get rid of this BlackBerry. There's no way they own this. And their problem was they didn't execute. And an innovator came along and out executed them. A lot of times in entrepreneurship, it is not the quality of your idea. It's your ability to execute on someone else's idea better than they execute on it and solve the problem better. It don't always have to be brilliant ideas. I'm worth hundreds of millions of dollars. None of the businesses I started were a innovative or unique idea or concept. I out executed people

30:32in those industries to win. Yeah, and I think that's, I mean, I've got two more questions for this podcast, but just a point on that as well is that what's interesting is that there's so much hype out there about software companies, right? So much hype. Everyone wants to be Facebook or Twitter, maybe not Twitter, but Facebook or TikTok or whoever, right? Yeah, TikTok. And yeah, and, but there's, but the whole world has got a lot of things out there that is not just software companies, right? And you know, what's interesting is that, you know, concrete or piping or, I don't know, like there's all these things in the world that there are billionaires in India and China and all that, not from software, right? So I think that's a really good point to have is that you can build wealth in the most obscure places, if that's something which you want to be doing.

31:27Oh, I love you. You're like, this isn't ever talked about. You're totally right. Like, I'm blessed that I, you know, I'm around a lot of mega successful entrepreneurs. And, and some of them are, you know, Phil Knight from Nike's a neighbor of mine, for example. He didn't create tennis shoes. He didn't create running shoes. Like, he didn't, you know, he didn't create them. He got good at innovating and executing on them and marketing them. and some of my wealthiest, wealthiest friends are in the construction business. They're

32:01electricians, right? I have one friend who's a really, really wealthy guy. He does transmissions on cars. That's his business. He's in the transmission business and he's rolling in dough. So I have another buddy of mine who builds boats. Very wealthy guy. He builds boats. he didn't invent boats he does it better so you're 100 right and what's interesting about that is that you know for the longest time i had this thing which i called a business model envy i have my

32:35business it's doing well it's doing great but look at that software company a friend of mine's got a couple of my friends actually have software companies and i'm like oh that's so cool i wish i had that but they have their own problems that's a whole nother set of problems right and i think there's this, I think it's okay to let people know that there's a, there's so many business ideas out there and it's not about software or this. It's about the business thinking, right? It's about all the execution on the things that matter, which is not the product. It's not the service. It's not the thing. It's like the business side of things, right? And so now I want to link

33:05this to the second last question. Now you've got the power of one more on the things in your life, which you can do every day. And that are basically there, right? So health, a family and so on. But then you've got the power of one more in business. Now, how do you know which places to focus your time and effort in business, right? Because in business compared to life, there's unlimited possibilities. I could do outreach emails. I could do podcasts. I could do content.

33:36I could do so many different things. I could do partnerships. I can do sales strategies. How does somebody know where they should do the power of one more when there's so many options are for their one business. Yeah. I just covered this with my coaching group. It's interesting that you asked that because I'm seeing a lot of people not understanding this. And by the way, I've messed this up myself. That's why it's such a good question. Most of the stuff I teach is just mistakes I've made. Right. I wish I could say, by the way, it's so easy when you've like, because I'm old as well. I'm getting older, let's say. And so I've made every mistake.

34:09I find new ways to make mistakes still, but I've made a lot of them. And one of them is that I I've wasted so much time in my career on non-needle moving activities, non-high impact moves. I believe if you're the runner, the owner of the business, I'm willing to sweep the floor, believe me, in any one of my businesses. I'm willing to do anything. But I got to tell you, you got to do things that move the needle in whatever your industry is. The high impact, big move stuff that can move it significantly is what you should be spending your time on. And in any way, shape, or form, you can delegate or pay other people to do the things that

34:42don't move the needle as much as what you should be doing. I believe that in life too. In every area of my life, I'm trying to find what's the highest impact thing I can do right now that moves the needle most significantly. I will say this, having said that the world has changed in business and by and large, in most businesses, it is no longer who you know. It is who knows you. And so I do believe most businesses benefit from brand building, building personal and

35:13business brands, because they continue to grow, they continue to expand. And by the way, the number one place most people go to validate your brand is actually reviews online. It's not just your social media, it's reviews. It's your ability to post reviews, third-party endorsements, clients who say yes. When people see other people like them participating in your business or product, they are much more likely to do it. all the studies now show us this. So I do believe in brand building. I have spent an enormous amount of my 40s now that I'm in my 50s on my personal brand, my business brands. And I am now able to

35:47push the button in most of my businesses because millions of people know me. Whereas eight years ago, 18 people knew me, right? And so when my 30 years ago, I would have said, it's not what you know, it's who you know, right? And now it's not what you know, it's not who you know, it's who knows you and your ability to have more people know you is huge and then do the high impact things every day and the high impact things as far as i understand them and this is the things i believe it's sales and marketing it's bingo get things in the door so if you're confused about what we're

36:21talking about yes you can get money in in some way and if you can expand the brand fantastic right in terms of personal brand this is something i've now started to work on as well it's fun right um but it's definitely the power of one more with personal branding because at first you're just posting and there's nothing but after a while it starts to accumulate and then things start to happen but the exciting thing about personal brand you have free audience now you need to treat them respectfully but just think of all the paid spend which you'd have to do to build

36:52credibility and all that if you have a personal brand they just trust you already and then be respectful but then there's things which you can encourage people to take action on and i think that's super valuable you have two keys on building your personal brand everybody that you probably won't hear elsewhere one provide value and two document your life you'd be surprised how many people are interested in how screwed up your life is and being vulnerable on it you don't have to be perfect if you want to impress people show them how perfect you are if you want to connect with

37:23people and get them to participate with you reveal your imperfections to them like i'll be go, who wants to listen to me? You'd be surprised how funny is if you were a mother listening to this, how funny it is and entertaining that if you documented in a given morning, how, what a nightmare it is to get your kids up and get them out to school and get them in the car and take them. And at the same time, you're making a call for the business. You're like, any of you relate to this? I got to get my kid. He's got a booger in his nose. He's got this. I got a meeting at eight o'clock. People are like, they're rooting. They're like, wow, I'm rooting for you. Reality television has been extended now to personal branding. So a lot of people just discount. Why

37:57would anybody care what I'm doing? You'd be surprised. And eventually you kind of find your jam on it. Now my jam in the beginning was value because I had already been successful. So I'm like, here's keys, tips, and this, but some, there's so many people trying to be an influencer, trying to be an expert. That's a lot of noise and you could do that. That's a very valuable thing. But another thing is just document your life. It's entertaining and don't just do what everybody else does. Here's me with my kids. Here's my steak dinner. Show the funny stuff. Show your car in the morning show getting ready say like man and where my brand took off was actually the

38:33nights where I was coming back for meetings and I'd be in my car at 10 o'clock at night seriously and I'd flip the phone on and go hey guys what a crappy night I missed this sale tonight and I needed it and it's my fault you know I did this this or this I thought I had it I don't know how many relate to it but I've had some nights where I'm teary-eyed and people like man we're rooting for you. And here's the key on your brand. Is what you're posting possibly shareable? The only way your following grows is if people want to share what you're doing. So with those

39:09nights you're like, well, because a lot of people are like, hey, man, I know you're hurting too. Check this dude out in his car. I know you're all sorry. I know you missed your sale too. I know your kids are driving you crazy too. I know you're down too. I know you're struggling with sales too. I know you're struggling with your confidence too. You should see this guy. Right? And so it's shareable stuff. And so just keep that in mind with your branding. And I think that's a really great point. And this does definitely connect to the power of one more because you share it. And so here's the thing which I have found about most people. They care

39:41that people are going to think about them the wrong way. And the thing I say is that the fight is not that they are thinking about you like in a negative way the fight is they don't even care yet they don't even know you it's it's that you are just insignificant right now so don't worry about what people are going to think just imagine that maybe there's somebody who can connect with you so i think that's a really here's the truth i used to tell my son this with his brain i say max hey buddy they're not thinking about you they're thinking about what you're thinking about them

40:14That's what they're worried about. They ain't thinking about you, man. So post some stuff. Show your life, man. You know, let them see. My son's a golfer. I'm like, document your game. Show them the day you shoot 86. Because they'll be rooting for you and cheering for you on the day you shoot 72. Show them both, Max. Show them you practicing. Everyone on Instagram wants to show you the perfect golf shot. Show them one when you top it. Show them one when you dunk it in the lake. And now they're like, man, this dude's real. I'm going to follow his golf career. And they did because it wasn't all perfect shots. I said, Max, you're not going to out Tiger Woods, Tiger Woods.

40:47You're not going to out Adam Scott, Adam Scott from using Australian guys, right? Like, you know, be a real guy and they'll root for you. And they did. And one final question. And I really like your thinking on this, right? And I think it's a good way to end it too, right? You talk about, you really understand the power of one more when it's taken away from you, when the option is taken away from you. So could you talk about that question? because I thought that's such a good way to really understand the value of it. Oh, it's a hard one for me to talk about. But yeah, my dad got cancer, who was my best friend.

41:20And when my dad first got cancer, he goes, hey, listen to me. I'll fight this once. But I'm not going to lose my hair. I'm not going to get all shriveled up. I'm not going to be a burden to, you know, I'm not going to suffer. And I said, okay, dad. And that led to eight years of him fighting it. Chemo, chemo, radiation, surgery, surgery, surgery, chemo, proton therapy, surgery, surgery, experimental chemo, radiation, one more surgery. And he was going through it. I said, dad, why are you doing it? You said you're only going to fight it once. He goes, you know what, Eddie, you only understand the power of one more when you're threatened with never having another

41:53one more. And he goes, you know what? I'm willing to do this because what if I can have one more wedding and one of my granddaughters? What if I can get to one more speech of my sons? What if I can get to one more football game of my nephews and my grandsons? What if I can just have one more day with your mom? And you only know the power of one more day or one more moment or one more breath or one more chance when you may not have another one more. And so for so many of you listening to this, I would just say, don't wait for that.

42:25The power of one more exists right now. And you don't have to wait till there isn't another one more to have a full-blown grateful appreciation for the fact that you have one. whatever situation you come to listening to this or watching this today, you're one decision away from changing it. You're one podcast away. Maybe it's this one right now from changing your life. You're one meeting away, one event, one emotion. We said this in the beginning as a strategy, but now that I'm saying it now at the end, you know, I'm right. So there is a power to one more. So hang in there.

42:58ed what a great conversation you are full of energy you're full of knowledge you're full of wisdom and you're vulnerable what a great combo no wonder you have so many followers on social media and you're consistent that's that's the one thing that we know for the listeners you can get the book on amazon it's the power of one more i'd also would highly recommend to purchase the max out uh your life as well super short but super high value um and then where's the best way that they can connect with you. There's so many places, you know, so where would you want them to go?

43:30Probably Instagram, Ed Mylett, E-D-M-Y-L-E-T-T. I've got to, you know, get probably the biggest podcast and business and self-help in the world too. So anywhere, iTunes, Spotify, YouTube, just it's, and my last name's M-Y-L-E-T-T. You can find me. Ed, thank you so much for coming on the podcast. You have just dropped a lot of knowledge and a a lot of actionable insights just on the things that matter. So thank you so much for coming and sharing today. My honor, brother. Continue to do this great work. You're outstanding at it

44:00and it was great to be with you. I'll come back anytime you need me. Thanks, Ed. Okay, God bless you. Thanks for listening to the Growth Manifesto podcast. If you enjoyed the episode, please give us a five-star rating on iTunes. For more episodes, please visit growthmanifesto.com forward slash podcast. And if you need help driving growth for your company, please get in touch with us at webprofits.io. below.